Marketing Writing

Understand the publishing industry in-depth before starting a publishing business. Develop a niche and decide on a publication format based on target audience preferences. Build a strong editorial team with clear job descriptions, open communication, and track progress with technology tools. Create an effective marketing strategy to promote your publication using traditional and digital channels. […]

Childhood obesity rates have increased, and mental health issues affect many children. Prioritizing mental health is vital, and early intervention and age-appropriate strategies help. Encouraging physical activity and healthy eating habits is essential for overall well-being. Dental health should not be overlooked and can prevent chronic diseases. A parent guidebook with resources and guidance can

Gather customer feedback to learn more about the target audience and the effectiveness of products/services. Listen to customers and consider their feedback when making decisions to build loyalty and grow the business. Use customer feedback data to inform marketing efforts, improve products/services, discover trends in the market, and make better decisions. Collect feedback through customer

Understand your market and do relevant research to create content that appeals to readers.  Build a robust author platform with a website, social media accounts, and a mailing list. Diversify your income streams by doing freelance writing, book coaching and consulting, and investing. Market your work effectively by utilizing social media, attending book fairs and

Prepare for the signing: get enough copies, create promotional materials, and research attendees. Rehearse a speech or presentation and dress appropriately. Make sure to have a confident smile and be polite. Connect authentically with readers by listening carefully and answering questions thoughtfully.  Writing is hard work, but promoting your book and doing book signings can

Around 63 percent of workers who resigned in 2021 claim that inadequate remuneration and lack of prospects for progression were why they departed. Another 57 percent cited disrespect in the workplace. These issues were considered significant variables when deciding to vacate by at least one-third of those surveyed between Feb 7 to 13, 2021. The results

First impressions matter—especially when you’re a startup trying to make a name for yourself in a crowded marketplace. Your branding should convey who you are, what you do, and why you do it better than anyone else. It should be firm, consistent, and memorable. Here are some ways to improve your startup branding—fast. Define Your

After you retire, you may find yourself with extra time on your hands and looking for something fulfilling to do. For example, retirement might be the perfect opportunity if you’ve always wanted to write a book. Here are five reasons why publishing a book can be the perfect activity for your retirement years. Creative and

If you’re an author, a book signing is one of the most exciting events you can attend. It’s your chance to meet your readers and fans face-to-face and make lasting impressions. But it can also be stressful if you don’t know how to present yourself professionally. Here are some extra things to consider when attending

Have you written a book but don’t know where to begin when it comes to publishing? Self-publishing can be an excellent option for authors seeking to retain control over their work. It’s cost-effective, efficient, and puts you in charge of the entire publishing process. The benefits of self-publishing Self-publishing allows authors to be as hands-on