The Multi-Million Dollar Question: What Makes Someone Want To Read My Book?

This is a letter from a very passionate author who wants to know what exactly it is that makes someone want to read a particular book.


Dear Robert,

Since you are mainly marketing in China and India, what exactly are they looking for in a book?

Are they interested in fiction, or non fiction?

I only ask this so that I know where I stand with your publishing company.
I love books. I have many. All genres, all kinds. I only want to write because it has been a calling for me since I was a wee lass. I could make up the most astounding stories, even if it meant lying to my parents to get out and go party!

I know that there are many people out there that probably deserve more than me, and can write literally endless compositions about all sorts, and they would be right in doing so. They went and studied English Literature, Composition, Creative Writing, etc. etc.

I haven’t.
I’m just a lover of story telling. I’ve done it my whole life. Trust me, I’ve told some whoppers in my life! But, unashamedly, most of them were true (just the family didn’t believe me!)

So, back to my question. What is it that your ‘audience’ seeks? What is it that they are looking for?

What is it that makes them want to read? That makes them want to go out and buy a book? That wants them to cuddle up under a warm blanket, with a glass of red wine or a slab of chocolate, and read, until the book is finished?

R: If I knew the answer to that question, I would be a zillionaire.

My only answer is “the success of a book depends on the passion of the writer” and your deal with your muse…be it God or the Devil.


This writer obviously has a lot of passion and is asking the multi-million dollar question — what makes someone want to read?

There is no right answer to this question. We all have our own motives for reading — why we like certain books and why we dislike others; why some books stand out to us but not to the next person; why one genre is appealing and why another is not.

But don’t let this discourage you. Better yet, let it motivate you! Figure out the audience to whom you appeal to the most and try to figure out their likes and dislikes (or you could just ask them, it doesn’t hurt to try!)

No matter what, never stop writing if this is your passion!