Apr 19, 2014 11:22 pm | Michael Kozlowski
A new study conducted by Nielsen has proclaimed that 54% of USA adults currently read eBooks. Not only is digital on the rise but overall the average person is reading more books on a yearly basis.
Interestingly, there appears to be an intersection at work between how Americans read and how much they read. Those who read either more or exclusively in the eBook format are more likely to read over 20 books in an average year (30%) than either those who read more/only in hard copy (18%) or those who read in both formats equally (21%). They also report a higher average readership per year than either hard copy hardliners or equal-opportunity readers (22.5 books vs. 16 and 15, respectively).
Looking at the number of books purchased in the past year, with a reported average of 14 books, those favoring eBooks purchased roughly twice as many as those preferring hard copies, who purchased an average of less than seven.
However, in terms of overall users, the hard copy format is still king. Nearly half of Americans (46%) say they only read hard copy books, with an additional 16% saying they read more hard copy books than e-books. Seventeen percent (17%) read about the same number of hard copy and e-format books, while 15% read more and 6% read exclusively in the electronic format.
The Harris Poll was conducted on behalf of Nielsen and surveyed 2,234 adults in the USA. The results in this report tend to conflict with the ones in the Pew Research report that was conducted in January. Pew mentioned “The percentage of adults who read an eBook in the past year has risen to 28%, up from 23% at the end of 2012. At the same time, about seven in ten Americans reported reading a book in print, up four percentage points after a slight dip in 2012, and 14% of adults listened to an audiobook.”
Interestingly, only four percent of the survey respondents stated that they are strictly ebook readers, shunning print entirely.